Internet Marketing: Start at the Beginning

Internet Marketing: Start at the Beginning

It may seem obvious, but where does anything start? "At the beginning", you say as you roll your eyes in disinterest. Well, for something so deceptively simple, I might be surprised at how many people have some aspect of this entire venture in the wrong order. Instead of building a site and designing content around it, one needs to take the content and build your site around it.
Content is king on the Internet. Search Engines reward high quality, relevant content that is added to and updated daily. One a week or twice a month won't work if you want to climb in the search engines. Creating content involves finding out what people want, that is, what they are searching for in real time today and giving it to them on a consistent basis.
Another point to consider is being respectful of people's time. Give them information but not a "Library of Congress" size volume. People are obviously busy. They want to get in and get out with the information they need. It should be in an easy to understand language and be of a practical nature. Brevity where possible.