Blotter Blog

Many website owners find the task of creating a website and then promoting that website a daunting prospect. This is especially true for anyone who is creating their own website for the first time. Although they may have great knowledge about their website niche, this is not enough when it comes to generating traffic to the site to get the information read. Unless a website owner is creating a site on an obscure topic, the likelihood is that there will be millions (or sometimes billions!) of websites to compete against for search engine traffic. This means that the site needs to generate the all important backlinks that play a significant part in many of the top search engines algorithms for high search engine placement. This is where writing and submitting articles to article directories can be very rewarding, but this is not the only benefit:

- Aswell as the backlinks that are provided to a website, an article also provides an opportunity for an author to display their expertise in a particular field. The hope is that readers would then be encouraged to find more of your articles and to visit your website for further information that would be of interest to them.

- In all probability the visitor to the article directory who has decided that an article is of interest to them is reading the article because the article topic interests them. This means that any visitor that chooses to then visit a website in the resource box can be described as a highly-targeted visitor. It’s one thing getting a visitor to a site, it’s another getting a targeted visitor - they are already interested in the topic your website represents!

Article submission should not be underestimated - it is one of the best promotional tools a website owner possesses.

One thing I notice when I view many article directories is that some authors do not make the most of the title of their article. Of course the article title needs to be interesting to grab a readers attention, but there are also ways that authors can use the title to bring readers to the article from search engines. ArticleBlotter.com articles are enjoying a steady increase in readers from Google all the time, but carrying out these simple tips could benefit your articles’ traffic even further:

- Include the main keywords (related to the topic of your article) in the title as near to the beginning as possible.
- Avoid using “and”, “or” as much as possible.
- The least amount of words you can place in your title, the more weight Google will give to the keywords.

…but still consider when deciding on an article title that a readers attention needs to be grabbed! I'’ll let you decide how you feel you can do this.

PLR articles are certainly very popular at the minute, but you will more than likely find that submitting them to article directories (including Article Blotter!) as is will almost certainly result in rejection. I find that many PLR articles will need corrections and re-writing in places in any case, but PLR articles should be used as a basis for an article rather than “ready” articles. There are many good PLR membership sites currently and I myself am a member of a few. One recommendation for anyone looking for private label content is InfoGoRound. They offer PLR articles and a LOT more, but remember to alter those articles to your own words .

One of the most important parts of your article is the title. Your article title provides the first impression to a prospective reader and should be enticing and keyword rich. You may only have a second or two to catch the attention of internet surfers, so take the opportunity provided from your article title to the maximum. Think what would catch your eye if you were to be searching for information on your topic, and which words or phrases would tempt you to find out more by essentially reading the entire article.

Remember also to keep your title keyword rich. This of course conveys to the reader what your article is about, and will also help in ranking your article high in search engine results.