Why Donald Trump’s 1980s-style campaign is struggling in 2016

From The Washington Post:

Hillary Clinton is running arguably the most digital presidential campaign in U.S. history. Donald Trump is running one of the most analog campaigns in recent memory. The Clinton team is bent on finding more effective ways to identify supporters and ensure they cast ballots; Trump is, famously and unapologetically, sticking to an 1980s-era focus on courting attention and voters via television.

It is a deep contrast in how the Democratic and Republican nominees allocate their time, staff and campaign funds, and one that the entire political world would be buzzing about in almost any other election year.

But this is not an ordinary year, and so the candidates’ strategies have received less attention than, for example, the Obama campaign’s vaunted data-mining operations in 2008 and 2012. That’s why we’re lucky to have Sasha Issenberg — a Bloomberg reporter and the author of (the recently updated and reissued) “The Victory Lab: The Secret Science of Winning Campaigns” — on the beat.

This week, Issenberg pulled back the curtain on Clinton’s voter-targeting operation and how it is rethinking the age-old practice of grouping states geographically, for campaign purposes. In a follow-up online chat with me, he explained that report, and Clinton’s approach, and he contrasted it with Trump — who Issenberg says is running an old-school, on-brand, but probably unsuccessful, style of campaign.

“He sees his candidacy as an extension of the mechanism of becoming a celebrity: It’s about using television to get in front of as large an audience as possible to get as many people as you can to like you,” Issenberg told me. He added: “I think that dramatically fails to appreciate the extent to which campaigns are not just about changing people’s opinions to get them to like you. “

A transcript of our chat follows, lightly edited for clarity.

Tankersley: You literally …

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